Experience Creator · UX Researcher · Head of UX (ex-Arrival) · UX Mentor · 10-year in UX · Highly sensitive person
Baguette and Catsen are here to take you on a journey into the fascinating world of global ecosystems. What is an ecosystem? The ecosystem is an interconnected set of products and services provided under the same brand, serving as a one-stop shop for different customer needs. Analysts estimate that an...
Catsen and Baguette are here with an exciting new case study! They're diving into the world of wow effects, exploring Apple's exceptional strategies. Apple is the iconic company, famous for bringing customer experience to unseen before levels. But what makes Apple experience so unique? Let’s...
Catsen and Baguette, the UX paw-fessionals, have been busy exploring the world of user experiences. The kitties dropped a new Cats Study on the most unpleasant part of your life – facing errors. Most brands nowadays try to make customer experience smooth and pleasant, but issues are unavoidable from time to...